Lex&Liv's New LogoAug 01, 2014
Anywhere you look around my house, you're sure to find scraps of paper and post-it notes with my mystifying doodles. I've been trying to come up with an acceptable logo for Lex&Liv, befitting my new site design (which still needs a lot of work but one step at a time). Have tried to come up with a clever way to use two letter L's but every attempt until now has resembled that third r*eich insignia (whose name I dare not utter). Definitely NOT what I want people thinking about when they come to my website. And then it came to me. An ampersand within the L, made to look like a paper cutout or letterpress. I hope you like it. Still working on it of course (it seems everything is a work in progress over here ;-)) I like the idea of being able to turn it into a real letterpressed logo. I won't reveal the reason just yet but I have something pretty exciting in the works (one of the things that has kept me occupied the past couple of weeks). So, what do you think? Can you see the ampersand and the L? Is it too obscure? Here are the images of the symbols separately, so you can see how the final design came about.